The Start-Up’s Dilemma – June 2014

So you are ready to take the plunge and become an entrepreneur. Most successful entrepreneurs
know they do not have all the answers, maybe they have none of the answers, as they set forth on their journey. However, there is almost always a latent need in the market that is visible to them, possibly only to them. Nobody is clamoring to have this need filled, and there is certainly
no budget for purchasing a solution to fill this need. Legacy competitors are behemoths with legendary technology gurus in their ranks, with spectacular products that defined “cool” just a
few years back.
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